Standard Chartered (“the Bank”) today announced the appointment of Yusuf Demiral as Global Head, Wealth & Retail Banking (WRB) Data, Analytics & AI. In this newly created role, Yusuf will lead the Bank’s WRB Data, Analytics & AI strategy across the end-to-end client journey and collaborate closely with the Marketing, Digital Sales and Client Experience teams to deliver the overall strategy of the Chief Client Office.

Yusuf brings with him over 25 years of banking experience and was most recently the Group Head of Data Analytics and Customer Relationship Management (CRM) for Wealth and Personal Banking at HSBC. He was responsible for driving data platforms, advanced analytics and CRM capabilities for HSBC’s retail and wealth banking operations across products, segments and channels, leading a global team of over 1,000 professionals in more than 20 markets.

Joining the Bank on 7 July 2025, Yusuf will be based in Hong Kong, reporting to Samir Subberwal, Global Head, Wealth Solutions, Deposits and Mortgages, and Chief Client Officer.

Commenting on the appointment, Samir Subberwal said, “I am delighted to welcome Yusuf to Standard Chartered. As we continue to deliver innovative, digital-first personalised experiences for our clients, Yusuf will play a critical role in strengthening the use of data, analytics and AI capabilities to enhance the client journey. His knowledge and deep expertise built over the years will be instrumental for us to continually drive innovation, helping to deepen our client relationships and advance our abilities to meet their evolving needs.”